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The Vitamin Shoppe Launches First Supplement Line for GLP-1 Users

The new line includes a nutrient powder meal replacement, protein, fiber, synbiotic, and men’s/women’s multivitamin.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

The Vitamin Shoppe has launched GLP-1 Support from Whole Health Rx, a line of nutritional products designed to address the health and nutritional needs of people taking GLP-1 medications for weight management.

The doctor-approved, dietitian-formulated supplement range includes protein, fiber, probiotics, multivitamins, and an all-in-one nutrient solution.

“With the surge in GLP-1 medication use for weight loss, we recognized a critical gap in the market for tailored nutritional support,” said Muriel Gonzalez, president of The Vitamin Shoppe. “GLP-1 medications can significantly impact appetite, digestion, and nutrient absorption, making supplementation essential. Building on the expertise of The Vitamin Shoppe’s Whole Health Rx telehealth platform, we developed these new GLP-1 Support products as an easy-to-understand, one-stop solution for consumers seeking a balanced and holistic approach to weight loss and nutrient supplementation.”

The line of products is specifically formulated to address dietary gaps and side effects associated with GLP-1 medications.

The GLP-1 Support Nutrient Powder contains 25 grams of protein, 24 essential vitamins and minerals, digestive enzymes, fiber, and a full serving of Truserv greens. This all-in-one formula is designed to support lean muscle mass, digestion, and replenishing key nutrients often depleted by reduced food intake.

The GLP-1 Support Protein features 30 grams of whey protein, 5 grams of collagen for skin health, and the muscle-preserving ingredients myHMB and PeptiStrong to counteract muscle loss.

GLP-1 Support Fiber features 15 grams of fiber per serving to support digestion, along with the antioxidant-rich Natureknit fruit and vegetable fiber, Inavea acacia fiber, and Fibersol-2, which is clinically evidenced to support GLP-1 activity.

The GLP-1 Support Synbiotic contains PreForPro prebiotic, Howaru Shape probiotic, and ButyraGen postbiotic to optimize digestion, immune health, and the flourishing of Akkermansia, a beneficial gut bacteria linked to weight management and metabolic health.

GLP-1 Support Multivitamins are available in men’s and women’s formulas and combine essential nutrients for general wellness with Suntheanine for stress support and ginger for occasional nausea.

“GLP-1 users face specific nutritional challenges and finding products tailored to these needs can be challenging,” said Tabitha Daley, RD, nutritionist with The Vitamin Shoppe who helped formulate the GLP-1 Support from Whole Health Rx products. “Our goal was to create an accessible, science-backed system that fills essential nutrient gaps, while also helping individuals feel their best throughout their weight-loss journey by addressing nutrition-related issues that are associated with GLP-1 drugs.”

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